PRINCESS YACHTS INTERNATIONAL PLC
Princess Yachts

The Southampton Boat Show was to see the launch of luxury brand Princess Yachts latest models but with both still under construction, and an early marketing drive vital, Arc was commissioned to produce a series of photo quality images for use in the brochures. Within a six-week time frame, Arc created detailed 3D models of both boats to produce the high resolution images, comprising two exterior shots, four interior and six close-up thumbnails, providing a photorealistic view of the finished product. The client was able to produce marketing materials prior to completion and in time for the launch, and saw Princess Yachts commission a further three images from Arc for their flagship model, the Princess 95MY.

Five years later and Arc continues to work with Princess on its largest and most impressive range of yachts. This year we are involved with producing the marketing collateral for its latest flagship yacht and two other additions to the range. Over the past four years we have consistently improved the image quality and level of detail achieved in our delivery. The natural evolution of this is to move, ultimately, into providing moving image visualisation in order to maximise the value in the digital assets created.

"We spent some time trying to find the right company to provide us with the most realistic and stylish images possible, that would sit comfortably alongside actual photography within our marketing material. Arcmedia have been a joy to work with, not only in terms of the excellent standard of work and attention to detail they produce but also in delivering projects on time and to budget. Working through this medium is definitely assisting us in taking forward order sales before these boats are ready for delivery. We look forward to working with Arc on future projects." Sarah Very - Princess Yachts International Plc.

CASE STUDY No.9
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